Search engine optimization is necessary to get your business noticed in the digital world. People around the world are using Google, Bing, and Yahoo to find answers to their questions.
In this digital age, SEO common practices are changing so fast. Getting left behind can mean a drastic decrease in your page’s views and sales. It is best to stay updated with the latest SEO practices for this year 2018 to boost your rankings.
Here are the 3 Ultimate SEO Practices for 2018:
1. Optimize your website
Google finds your page using web crawlers. But to get noticed, you need to start getting your site optimized or else you will get buried in thousands of blog posts for your target keywords. A good website has to have a fast loading speed. Google will rank you lower if your site loads after 30 seconds. In this age where everybody is busy, no one has enough patience to wait for your page to load. Instead, they’ll go to your competitors.
Secondly, don’t forget to keep your users in mind. Provide them with a quality user experience and responsive pages. Since most people nowadays use mobile phones more than laptops and computers, it is also best to have your pages mobile-friendly. It helps attract and keep your viewers on your site.
Start choosing mobile-friendly and responsive templates for your website. Google has a free ‘mobile-friendly test’ to help you check if your site is good enough. You might be surprised that your page is difficult to use on mobile devices.
2. Check your content
From 2017 to 2018, content marketing hasn’t entirely changed. There are, however, several SEO trends to dominate this year. To review, here are some of the basics of the best practices last year.
- Recycle and update old blog posts
- Create only excellent quality content
- Leverage video content
- Optimize your content for long-tail keywords
For 2018, a few SEO trends are projected to dominate. First up is Linkless mentions. Link building has been one of the most practiced SEO technique in recent years. But, search engines are getting smarter. They have worked their way into finding linkless attribution where a business is mentioned in a review, blog comment, news story and even social networks.
Secondly, we have topic clusters. What does it mean? It is the internal linking strategy used to show your site’s content and relevance to search engines.
Lastly, Hubspot has reported that longer content is better for ranking. Around 2,250 to about 2500 words are the best number to keep in mind. Search engines prefer longer posts. Also, it increases the time your site visitors spend on your website.
3. Don’t forget about the Search Engine Results Page (SERP)
Google is getting more and more advanced. It has refined its algorithms where AI (artificial intelligence) plays a significant role in its SERP ranking. To help you rank higher, producing high-quality content is essential. Today, voice searches are starting to make its mark on queries in search engines. With the different digital assistants such as Siri, Cortana, and Google Assistant, a lot of people are switching over to voice searching.
All in all, SEO for plastic surgeons, landscapers, dog trainers, and all types of businesses is crucial to increase conversions. Having the best practices gives your brand competitive advantage over your competitors. If you’re worried about improving your page rank or increase visitors for your business, why not perform an online business analysis. It will help you boost your SEO success this 2018.