A business owner understands that scaling tags along challenges and hassles in the journey. One of the prime challenges lies in designing an excellent multi-location business website. The article highlights the importance of investing in a multi-location website builder and how the expert streamlines the entire online presence. The success of multi-location businesses depends on local search optimization. The problem with local SEO with such companies is their complexity in creating specific campaigns for every location. It is where a professional and competent multi-location website builder steals the limelight.
Developing Multiple Landing Pages
An enterprise might have one primary corporate website with required information about the company, pricing, and policies. Still, there needs to be a regulation on the number of landing pages multi-location businesses can create. It is better to develop separate landing pages for every location, incorporating keywords or phrases relevant to the area or region, like operation hours, addresses, and phone numbers. Landing pages crop up when looking at chain business websites. The products, services, and pricing might be the same, but the landing page shows how the location varies. A professional website builder is ideal for developing relevant multiple landing pages.
Considering Mobile-Responsive Websites
The most popular websites are mobile-responsive, given the competition in a mobile-centric world. As more people use their smartphones and mobile devices to search for local businesses, a mobile-responsive website becomes critical. Browsing company information on a small screen has become the preferred medium among modern consumers. If a multi-location business is not mobile-friendly, it is high time they should hire an experienced website builder and get it done. Mobile responsiveness is a pivotal element that guarantees success for multi-location business websites, and website builders are suitable for the tasks.
Listing Locations
When a business operates in a handful of locations, listing them on the landing page is the right thing to do. Listing locations helps users to know the operation hours, products and services, and pricing in different places. A professional multi-location website builder includes the areas or localities on separate landing pages or includes them together on a single home page. The website builder decides how and where to list the locations on the website depending on the size of the business, the industry it is operating, and other factors.
Adding Location Buttons
Simply adding pages for every location and forcing the users to find them via the website’s search function will not do the trick. An experienced and skilled multi-location website builder understands the situation and adds a location button. Google makes a slow movement and links on the website. The separate landing pages won’t rank independently if the website doesn’t give the site visitors and Google a path to find the multi-location business pages. Website builders design the home page with navigation tools that help visitors find a list of all locations. Clicking the separate links on the primary location page gives information about each area.
Offering a Find Feature and Including Maps
A professional multi-location website builder highlights the locations by creating a find feature on the main website. The button appears in the navigation bar on the main website’s home page. It invites users to discover or find local stores. The users input the zip code or city and acquire a list of nearby locations. The concept works ideally for enterprises with multiple secondary stores and franchises. By engaging a professional and experienced website builder, businesses can offer features to their websites.
Enterprises should analyze that people access websites through mobile devices like smartphones and tablets. Customers looking for specific products and services use their phones and get a selection of results. However, they might need to find out the exact location of the stores. Including a map gives a sense of direction and exhibits the points of interest for customers. The websites might include links offering step-by-step directions via a single click.
Conclusion
The article highlights the critical role of a multi-location website builder in optimizing local SEO. A professional and experienced website builder has the knowledge and understanding of the workings of multi-location businesses. Based on the business needs, they design websites and include advanced features to ensure the websites of each location run seamlessly.