Ever since the First Industrial Revolution, business leaders have been obsessed with finding ways to increase the value of their companies. First came machines, then electricity and electrically powered machines, then electronics, the internet, and now we’re in the Fourth Industrial Revolution, and this one is “space-age” compared to its predecessors.
Today’s business world is ruled by smart technology, with artificial intelligence and intelligent process automation stepping out of Hollywood and into the real world. In truth, each Industrial Revolution can be seen as a form of business process optimization, but in the context of today, business process management (BPM) is a data science discipline driven by smart technology. Continue reading to get some insights into why your company should invest in business process management software.
Discover new and better business processes.
As you know, with time, technology, best practices, and business rules all change. As business activities and rules evolve to meet the present realities of society, consumer behavior, and financial markets, it’s important for companies to have the agility to change with the times.
Blockbuster Movies and Kodak Film are two prime examples of former titans of their respective industries that failed to change with the times. Today, you’d be hard-pressed to find anyone under the age of 20 who knows what it’s like to rent from a video store or drop their film off at Walgreens to have it developed. Why? Because business processes evolved to make life easier for consumers and more cost-efficient for businesses.
With the right business process management solutions (BPMS), you can discover new processes that enhance the customer experience and reduce overhead costs simultaneously. TIBCO business process management suites employ automation to collect data from a multitude of sources and provide analytics that identifies operational inefficiencies and solutions. Furthermore, prescriptive analytics utilizes streaming analytics to find new processes in real-time, enabling your company to become an innovator of solutions in your industry.
Enhance content marketing.
Content marketing has become one of the more popular ways for companies to increase their online visibility and grow their customer base. However, content goes through many different phases before it’s ready to present to the general public. Workflow automation streamlines the content creation process by creating something similar to an assembly line for content.
Optimizing workflows with automation allows creators, editors, and project managers to concentrate on delivering high-quality content rather than having to worry about the logistics of collaborative efforts. Workflow automation moves the content from node to node while also using analytics to mitigate content redundancy, provide keyword research, and much more.
Ease the process of application development.
There are a variety of ways companies build their enterprise business intelligence infrastructure, and developing their own applications to meet specific company needs and challenges is one. As a leader in BPM solutions, TIBCO provides low-code platforms that make back-end and front-end workflows easier to create. Now, it’s more time and cost-efficient than ever for business users to program and update their BI tools.
Promote continuous process improvement.
As mentioned earlier, while businesses compete to be the most efficient and provide the optimal customer experience, business rules, standard operating procedures, and methodologies change. One of the great things about having a robust BPM framework is that machine learning and automation continuously work on weeding out operational inefficiencies and optimizing business processes.
It’s one thing for business users to use BPM software to optimize business processes, but when you have a system that can adapt to new best practices without human intervention, you never stop improving. No matter what industry you’re in, becoming an industry leader is an around-the-clock job. That’s why it’s beneficial to have a robust BPM infrastructure that works during and after office hours to continuously improve customer experience, business processes, ROI, supply chain management, and spending.
With the right BPM tools, you can promote continuous improvement of complex processes, the discovery of new processes, improve content marketing, and enhance the customer experience. As BPM solutions and software tools advance, your competition will surely be working feverishly to enhance operational efficiencies, so the cutting edge of BPM technology and best practices is where you want to be.