In today’s world, opening a website isn’t a hard struggle. You need to connect with hosting providers, get your domain name from any domain registrar, choose the right TLD like PKNIC domain, and you are ready. This process never takes much time if you already have planned everything. But when you start running a website, it becomes difficult to get yourself adjust in the competitive online market.
Often, with SEO and other marketing strategies, you achieve to get visitors to your website. But it becomes difficult to convert the visitors into customers and making a better conversion rate on the site. Nowadays, every second website owner seeks to amplify the conversion rate on the website. Whether by giving promotions or through marketing, website owners put a lot of effort to get customers. But still, the majority of beginners only get 0.2 to 0.3% conversion rate.
This means that for every 1000 visitors, they get 2 or 3 customers. This is all because of the poor strategies of targeting more and more audience. You need to focus on converting the existing visitors into customers. Here this blog comes up with valuable essential tips that help in amplifying conversion rates on the website.
1. Provide More Value
If you are getting visitors but not the customers, it is all because of not addressing their needs or giving value. This is the heart of any selling process, where you need to provide a customer value that is hard for anyone to reject. But how to provide value? The value is identified through the product you are offering.
Customers always seek the worth of the product before buying it. Therefore, know whether you are offering a way to make life better? What positive effect your product adds in customers’ life? Is it worth getting? By answering these questions, you can craft a better selling copy that ultimately amplifies conversion rates.
2. Quality Content
Content is the key to engage the audience and generate more leads. Without effective content, your visitors will never turn into customers. Therefore, ensure that you hire the best copywriter that indicates the pain point of your customers. This is one of the most important strategies for amplifying conversion rates on the website. Remember to place the Call-To-Action button in the right direction to boost sales.
3. Add A Pop-Up To Your Website.
Pop-up can be an effective way to boost your conversation rates on the website. As per the study presented by Sumo, the average rate for pop-ups is up to 3.09 percent. This means that for every 100 visitors, you get three customers. With putting little more effort, you can also increase it up to 9 to 10%. The quick tips you can follow for pop-up engagement are
- Experiment different offers like PDF, premium content, free stuff, or featured product, to know which works the best.
- Ensure the pop-up is not displayed for more than 30 seconds.
- Make it easy to close pop-ups in case your visitor feels annoyed.
4. Add Testimonial, Review & Logo
Aesthetic responsive websites always have testimonials, reviews, and attractive logo, that helps in engaging customers. This is one of the best strategies for amplifying conversion rates on the website. You need to let your customers know the ratings of your product, authenticity, and how it works for others.